PRESS RELEASE - Pala launches a new line of chews & snacks for dogs

PRESS RELEASE

Date: December 18, 2025

Pala launches Pala Naturals — a new line of single-ingredient, air-dried chews & snacks for dogs

Available at retail from January 2026

Pala officially announces the launch of Pala Naturals, a new range of fully air-dried, single ingredient dog chews and snacks made from EU sourced raw materials. Created to support natural chewing, activation, and stimulation - the Naturals range makes a simple complement to everyday feeding.

Launch assortment

Horse Skin (100 g) — firm, long-lasting chew

Rabbit Feet (100 g) — naturally shaped, air-dried chew

Sprats (100 g) — whole fish treats, ideal for training

Goose Neck (170 g) — substantial chew for medium and large dogs

Cod Skin Braid (80 g) — high-protein, low-fat braided fish treat

Full product details and analytical constituents are available on palapets.com.

Availability

The Pala Naturals range will be available at retail from January 2026.

About Pala

Founded in 2020, Pala is a Nordic dog food brand with a global vision, combining raw feeding principles with modern food safety and convenience. Pala’s complete foods are gently air-dried in the company’s own facilities in Estonia and developed in collaboration with the DogRisk Research Group at the University of Helsinki and Tallinn University of Technology. All Pala products are made from EU-sourced ingredients, delivering naturally balanced, nutrient-dense dog food.

Media contact

Mikael Öling

CIO

mikael@palapets.com