Our story
How it started
Pala was created from a simple need: better food for dogs.
Most dog foods were heavily processed or full of additives, while frozen raw diets were messy and time-consuming.
We believed dogs deserved more.
By combining the principles of raw feeding with modern lifestyle and food safety in mind, Pala was born — natural, safe, and convenient food inspired by Nordic values and science.
Our Story
Pala – redefining raw feeding for dogs
Dogs thrive on raw feeding, but raw dog food can be messy and impractical. Heavily processed foods are convenient, but nutrients are lost through high-heat cooking.
Pala is different. Inspired by raw feeding philosophy and DogRisk research at the University of Helsinki, our products are perfected with gentle air-drying.
Our air-drying process — at low temperatures — preserves proteins, enzymes, and nutrients, while creating a safe, dry food that can be stored at room temperature and does not require any preparation.
Highly digestible, safe, bio-available, and balanced — with natural omegas, probiotics, and enzymes. That’s the Pala difference.
Our Story
Our Roots
Pala is a Nordic brand with a global vision. Our food is made in Estonia, in our own facilities.
Developed in collaboration with DogRisk research group at the University of Helsinki, Finland, our recipes are inspired by raw feeding philosophy and supported by science.
Our collaboration with academia extends further — including a research partnership with Tallinn Technical University, Estonia to explore new innovations in food preparation and preservation.
Together, we bring science and tradition into safe, modern dog food.
Our Mission
At Pala, we make food without compromise. Our recipes follow raw feeding principles and are perfected with gentle air-drying to protect natural nutrients.
• 100% natural ingredients — No fillers, no synthetic additives.
• Inspired by raw feeding, - Minimally processed.
• Carefully sourced ingredients - We only choose high-quality, natural raw materials we know and trust.
• Safe and convenient — No freezing, thawing, or soaking required
• Naturally rich in proteins, vitamins, minerals, enzymes, and probiotics
• Complete and balanced — Without synthetic shortcuts.
Be kind
• Always consider the wellbeing of the pets first in our actions, from recipe development to production and packaging.
• Be compassionate to the animals that are harvested for our raw materials. Promote higher welfare standards among our producers.
• Be kind to the environment, promote sustainable production practices, always be conscious of the impact of our business and our carbon footprint.
Be fair
• Be fair to those we work with – our suppliers, our employees, our customers, and others we deal with. We will not take advantage of others to become a successful company.
• Be a good corporate citizen, and a role model for others – let our story inspire others to be fair and benevolent towards each other.
Be the best
• Our products, our people, and our processes – always be the best version there is.
